01
Here, you don't buy
a website.
We build the trust of your future clients.
Interfaces designed to reassure, guide and convince. Not to decorate.
What I do
No services here. Only transformations.
02
Here, you don't buy
an online shop.
We build your conversion.
Every page, every click, every friction is worked to sell.
03
Here, you don't launch
an ad campaign.
We build profitable acquisition.
Tests, tracking, iterations. A campaign is steered, not just launched.
04
Here, you don't buy
a marketing strategy.
We chase the result.
Measurable goals and decisions made on data. The rest is theatre.
05
Here, you don't buy
software.
We save you time and money.
Business apps and internal tools that organise, automate and grow your activity.
06
Here, we don't teach you
to use AI.
We build your future.
We set up the infrastructure that prepares you for what's coming and puts you a step ahead.
A few projects
No fluff, no hot air. I let the work speak.
A few projects. No flattering screenshots. Open them, judge for yourself.
01
Paris
Péniche Le Grand Bleu
Dinner cruises on the Seine. Not another showcase site: a booking system built to sell, with its own landing pages and acquisition strategy.
02
Roanne
Chorale Roanne Basket
The official site of the professional basketball club playing in France's Betclic Élite. A complete web interface, end to end, built around the supporters' experience.
03
Roanne
Les Docks
Restaurant, food court and rooftop: the showcase of a landmark venue in Roanne, presenting each space and smoothing the customer experience.
04
La Clayette
Pâtisserie Duperray
A complete interactive digital showcase for the pastry and chocolate shop, built to put the products first. The menu updates itself.
05
Roanne
RClean 42
A cleaning and housekeeping company well known around Roanne. Website plus business apps: scheduling, stock, calendar, and quote requests that actually come in.
06
Parigny
Bois Bartassot
Firewood and wood pellets in the Roanne area, run by the same family for two generations. Prices, delivery and ordering, all available before anyone picks up the phone.
07
Paray-le-Monial
Appartements d'hôtes Paray
Guest apartments in Paray-le-Monial. Not another listing: an interactive presentation where travellers find everything on their own, before booking.
08
Roanne
Broderies Roannaises
An embroidery and textile marking workshop, over twenty years of craft in the Roanne area, finally visible online.
09
Bourgogne
Rétro Expertise Bourguignonne
A vehicle appraiser specialising in classic and collector cars. The site that gives an enthusiast's expertise the serious credibility it deserves.
10
Bourgogne
ANM Toiture Rénovation
A craftsman specialising in roof renovation and cleaning. Not an online business card: the tradesman people call first.
About
Not an agency.
Not a collective.
Not a studio.
Not a freelancer.
A vision of digital.
Ten years in the field. Dozens of projects, mistakes, wins, hard facts. One certainty came out of it: mediocrity is no longer an option. Spending without common sense, neither.
So here, no hot air. No vanity metrics, no ego-flattering, no useless line. The essential, nothing else. Pragmatism, always. What serves no purpose doesn't get done. Even against the current.
The blog
I share my vision of digital.
Observations, demonstrations, field notes. What I see on the ground, shared straight.
Your site is your best salesperson. Nobody reads its numbers.
No company lets its sales team work without reading their results. Your site does the same job, never objects to being measured, and it's the only one whose numbers nobody opens.
- analytics
- conversion
- measurement
What ad budget? If someone answers with a number, walk away.
I have no figure for you, and nobody should give you one without knowing your business. What does exist are the mechanics that decide the budget for you.
- advertising
- acquisition
- budget
Your community manager is throwing your money out the window.
It's not their fault. They're asked to fill a channel when nothing was decided upstream. I don't sell this service, so I can say it.
- community management
- acquisition
- strategy
WordPress, Wix or custom: you're asking the wrong question.
I don't build WordPress sites anymore, save rare exceptions. It isn't a technical stance, it's what ten years of delivered sites taught me.
- CMS
- WordPress
- custom build
AI isn't what's going to kill your business.
Technology never destroyed anyone. What puts a business at risk is the competitor across the street using it while you hesitate.
- AI
- process
- competition
How to get more customer reviews.
The real secret isn't more stars, it's written reviews. Every way to get them, from the most common to the most effective.
- customer reviews
- Google Business
- local SEO
The process
No catalogue. Here's how I work.
What I do, what I refuse, what it costs. It all starts with the audit, no detour.
The audit.
The starting point of any project. I put your digital presence under the microscope: what leaks, what lies, what costs you money.
- + A personalised video verdict within 72h
- + The 3 problems costing you the most
- + A prioritised action plan, doable alone or with me
- + No meeting, no sugar-coating
What I turn down.
- × Websites with no business goal.
- × Projects with no ambition.
- × Empty tasks: a flyer, a lone logo, social media with no strategy.
How much does it cost?
Between €500 and €20,000.
That answer means nothing, and that's normal. A price without a project is hot air. Nothing is free, but nothing is priced in advance.
Like an architect, I quote nothing before seeing the ground: the price follows your ambition, not a grid. To match your ambitions, to match your means.
If a service is useless to you, I won't sell it to you. Tell me where you want to go, I'll tell you what it takes.
Contact
Let's talk.
No discovery call, no sales funnel. You write to me, I answer in person.
Alexey Palkin, 33
Français · English · Русский
