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Let's put a full stop to digital bullshit.

Welcome to your favourite marketing agency's worst nightmare. Same field, a different vision. Here, we work with plain old common sense.

What I do

No services here. Only transformations.

01

Here, you don't buy
a website.

We build the trust of your future clients.

Interfaces designed to reassure, guide and convince. Not to decorate.

02

Here, you don't buy
an online shop.

We build your conversion.

Every page, every click, every friction is worked to sell.

03

Here, you don't launch
an ad campaign.

We build profitable acquisition.

Tests, tracking, iterations. A campaign is steered, not just launched.

04

Here, you don't buy
a marketing strategy.

We chase the result.

Measurable goals and decisions made on data. The rest is theatre.

05

Here, you don't buy
software.

We save you time and money.

Business apps and internal tools that organise, automate and grow your activity.

06

Here, we don't teach you
to use AI.

We build your future.

We set up the infrastructure that prepares you for what's coming and puts you a step ahead.

A few projects

No fluff, no hot air. I let the work speak.

A few projects. No flattering screenshots. Open them, judge for yourself.

See all projects
01
Roanne

Chorale Roanne Basket

The official site of the professional basketball club playing in France's Betclic Élite. A complete web interface, end to end, built around the supporters' experience.

Visit the site
02
Paris

Péniche Le Grand Bleu

Dinner cruises on the Seine. Not another showcase site: a booking system built to sell, with its own landing pages and acquisition strategy.

Visit the site
03
Roanne

Les Docks

Restaurant, food court and rooftop: the showcase of a landmark venue in Roanne, presenting each space and smoothing the customer experience.

Visit the site
04
La Clayette

Pâtisserie Duperray

A complete interactive digital showcase for the pastry and chocolate shop, built to put the products first. The menu updates itself.

Visit the site
05
Roanne

RClean 42

A cleaning and housekeeping company well known around Roanne. Website plus business apps: scheduling, stock, calendar, and quote requests that actually come in.

Visit the site
06
Parigny

Bois Bartassot

Firewood and wood pellets in the Roanne area, run by the same family for two generations. Prices, delivery and ordering, all available before anyone picks up the phone.

Visit the site
07
Paray-le-Monial

Appartements d'hôtes Paray

Guest apartments in Paray-le-Monial. Not another listing: an interactive presentation where travellers find everything on their own, before booking.

Visit the site
08
Roanne

Broderies Roannaises

An embroidery and textile marking workshop, over twenty years of craft in the Roanne area, finally visible online.

Visit the site
09
Bourgogne

Rétro Expertise Bourguignonne

A vehicle appraiser specialising in classic and collector cars. The site that gives an enthusiast's expertise the serious credibility it deserves.

Visit the site
10
Bourgogne

ANM Toiture Rénovation

A craftsman specialising in roof renovation and cleaning. Not an online business card: the tradesman people call first.

Visit the site

About

Not an agency.

Not a collective.

Not a studio.

Not a freelancer.

A vision of digital.

Ten years in the field. Dozens of projects, mistakes, wins, hard facts. One certainty came out of it: mediocrity is no longer an option. Spending without common sense, neither.

So here, no hot air. No vanity metrics, no ego-flattering, no useless line. The essential, nothing else. Pragmatism, always. What serves no purpose doesn't get done. Even against the current.

Alexey Palkin

The blog

I share what I learn.

Observations, demonstrations, field notes. What I see on the ground, shared straight.

See the whole blog

How to get more customer reviews.

The real secret isn't more stars, it's written reviews. Every way to get them, from the most common to the most effective.

  • customer reviews
  • Google Business
  • local SEO
Read the article

You're not buying software. You're buying back your time.

Custom software used to be for big companies only. AI knocked the barrier down. A three-hour weekly task, turned into five minutes.

  • custom software
  • process
  • AI
Read the article

Nobody will make the effort.

A pizzeria delivered for free with a simple phone call. People still ordered through Uber Eats, fees included. Because it was easier.

  • local business
  • customer experience
  • food trades
Read the article

When should you rebuild your website?

You don't rebuild a train while it's running. The real question isn't « when », it's: does your website actually bring you anything?

  • redesign
  • strategy
  • measurement
Read the article

Your intern is not your marketing director.

The most qualified person in your company on communication is 21, works alone, and leaves in a year. It's not their fault.

  • strategy
  • organisation
  • hiring
Read the article

One door, one goal.

A website can be gorgeous: without a clear call to action, nobody knows what to do, and they leave. Especially in B2B.

  • conversion
  • B2B
  • CTA
Read the article

The process

No catalogue. Here's how I work.

What I do, what I refuse, what it costs. It all starts with the audit, no detour.

The entry point

The audit.

The starting point of any project. I put your digital presence under the microscope: what leaks, what lies, what costs you money.

  • + A personalised video verdict within 72h
  • + The 3 problems costing you the most
  • + A prioritised action plan, doable alone or with me
  • + No meeting, no sugar-coating

What I turn down.

  • × Websites with no business goal.
  • × Projects with no ambition.
  • × Empty tasks: a flyer, a lone logo, social media with no strategy.

How much does it cost?

Between €500 and €20,000.

That answer means nothing, and that's normal. A price without a project is hot air. Nothing is free, but nothing is priced in advance.

Like an architect, I quote nothing before seeing the ground: the price follows your ambition, not a grid. To match your ambitions, to match your means.

If a service is useless to you, I won't sell it to you. Tell me where you want to go, I'll tell you what it takes.

Contact

Let's talk.

No discovery call, no sales funnel. You write to me, I answer in person.

Alexey Palkin, 33

Français · English · Русский