The blog
Observations, demonstrations, field notes. What I see on the ground, shared straight. A new article every week.
No company lets its sales team work without reading their results. Your site does the same job, never objects to being measured, and it's the only one whose numbers nobody opens.
I have no figure for you, and nobody should give you one without knowing your business. What does exist are the mechanics that decide the budget for you.
It's not their fault. They're asked to fill a channel when nothing was decided upstream. I don't sell this service, so I can say it.
I don't build WordPress sites anymore, save rare exceptions. It isn't a technical stance, it's what ten years of delivered sites taught me.
Technology never destroyed anyone. What puts a business at risk is the competitor across the street using it while you hesitate.
The real secret isn't more stars, it's written reviews. Every way to get them, from the most common to the most effective.
Design is subjective, conversion is measurable. And the same trap repeats with content: anything superfluous weakens you.
Custom software used to be for big companies only. AI knocked the barrier down. A three-hour weekly task, turned into five minutes.
Anyone can open a website. Not everyone is on Instagram. Five reasons why one will never replace the other.
A gorgeous body, a powerful engine, and not a drop of fuel: the car doesn't move. Your digital setup works exactly the same way.
When did you last buy from a shop after seeing its ad in a free magazine? Never. Neither do your customers.
An agency at €5,000, a freelancer at €1,500, Wix, an AI in ten minutes. AI changes one thing only: the timeline.
A pizzeria delivered for free with a simple phone call. People still ordered through Uber Eats, fees included. Because it was easier.
You don't rebuild a train while it's running. The real question isn't « when », it's: does your website actually bring you anything?
The most qualified person in your company on communication is 21, works alone, and leaves in a year. It's not their fault.
A website can be gorgeous: without a clear call to action, nobody knows what to do, and they leave. Especially in B2B.
Simplicity is the ultimate sophistication. A website has one job: to make people want to contact you. Stop dumping everything onto it.
Food trades: without a digital storefront, nobody pushes your door open anymore. And no, an Instagram account isn't enough.
Thousands of euros of videos and ads to draw a crowd… toward nothing. Build the foundation before you make noise.
An ad carries a precise message. Your homepage doesn't. The result: your click budget goes up in smoke.
Views don't pay any bills. What matters is who truly discovers you, and how many buy.
A real case: 40% of visitors clicked to book, only 1% actually paid. Without analytics, invisible.
Your customers are on their phones, often outside and in a hurry. A site that forgets this is useless.
The web loves to overcomplicate. I do the opposite: I only build what's useful, and I judge it on the harvest.
Nothing on this topic, for now. Ask me directly, I'll answer.